Ella Fitzgerald was not allowed to play at Mocambo because of her race. Then, one of Ella’s biggest fans made a telephone call that quite possibly changed the path of her career for good. Here, Ella tells the story of how Marilyn Monroe changed her life:
“I owe Marilyn Monroe a real debt… she personally called the owner of the Mocambo, and told him she wanted me booked immediately, and if he would do it, she would take a front table every night. She told him – and it was true, due to Marilyn’s superstar status – that the press would go wild. The owner said yes, and Marilyn was there, front table, every night. The press went overboard. After that, I never had to play a small jazz club again. She was an unusual woman – a little ahead of her times. And she didn’t know it.”

Ella Fitzgerald was not allowed to play at Mocambo because of her race. Then, one of Ella’s biggest fans made a telephone call that quite possibly changed the path of her career for good. Here, Ella tells the story of how Marilyn Monroe changed her life:

“I owe Marilyn Monroe a real debt… she personally called the owner of the Mocambo, and told him she wanted me booked immediately, and if he would do it, she would take a front table every night. She told him – and it was true, due to Marilyn’s superstar status – that the press would go wild. The owner said yes, and Marilyn was there, front table, every night. The press went overboard. After that, I never had to play a small jazz club again. She was an unusual woman – a little ahead of her times. And she didn’t know it.”

(Source: noseasboba)

This is what i get for opening my mouth and volunteering to help out a friend. He wanted to supposedly start a music group and sell this single on iTunes. I filmed this video less than 24 hours before leaving for Fresno, California to meet my friend Gina.

The wrapping does matter or Something that is good for you should taste and look good.

Ok, instead of the normal blog post I am going to use food prep analogies to re affirm the question to a question; why do people like e-books and others do not? I argued once that basically something that looks appealing whether it is consumed via our site, taste, or touch can be consumed by anybody. What do I mean?  If I wanted to quote from Hamlet, I would not be out looking for a leather bound copy of the play. I would go on the internet and or check out a Norton Anthology to Literature. What really  matters is that the content and not the presentation is there for me to read  However, in business, is not always about the product as it is about the presentation.

For example, would you buy this cake from your local supermarket?

http://4.bp.blogspot.com/_NCuIn5ea04s/S5Vq0dQTAEI/AAAAAAAABWk/nbji6Lp9asg/s400/Hot+Chocolate+Cake+(1).JPG

I suspect not.

However, would you buy this cake from your favorite grocery store?

image

I suspect that most of you would buy the later cake. However, to some, chocolate cake taste great no matter how it looks. So the former choice would work fine.


When someone is trying to sell you something  is partly about how scrumptious it looks and not about the initial appearance that grabs our attentions/taste buds and keeps them coming back for more.


Here is another example:

Here we have a international delicacy that I would not eat no matter how you prepared it. I don’t care if they (somehow) put this dish in a Suit and Tie, I would not even allow this pig or cow organ to touch these lips. As such I am talking about chitterlings (chitlins or chittlins).

 Anyway„…

suppose you only had two choices of food to eat, would you rather eat chilins in this form

http://2.bp.blogspot.com/_C1R6Yqo9moQ/SRj8Nmt1wiI/AAAAAAAAAzM/kvEUPA1U7aM/s400/Cleaning+chitterlings.jpg


Or, would you consume a delicious ……hahahahaha (evil laugh) portion of these taste morsels if they were presented for your approval like this?

http://s3-media3.ak.yelpcdn.com/bphoto/pB0IAqyMyZTUK_G7ULaeEw/l.jpg

Again, I still know what this is. But, I would at least would allow the later to creep into my thought processes in terms of a negotiable dietary supplement.

Now one has to ask why these comparisons came up in my head? Well, I just finished watching  a trailer for a Movie called The Oranges starring Hugh Laurie of Fox Television’s House fame.

http://3.bp.blogspot.com/-HeEetWai_vU/ThJt0IpEzcI/AAAAAAAASto/Pela4nCgosY/s320/house-tv-show-07.jpg

The word Oranges stood out in my head. Life sometimes deals you Oranges and sometimes Apples; two different fruits. This leads me back to the statement about enjoying something in various forms versus others. Lately, I have been reading the book , Everything Is Perfect Your A Liar.by Kelly Oxford

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Initially when I was reading the book, I was using my e-reader aka ibook app on my iPad. I got tired of waiting for it to come via Inter Library Loan or ILL. The book is literally that popular. As such, when the book finally arrived, a library staff member came up to my office and handed me sign for it slip. I was like ” yeah I have the physical book in hand to finish enjoying.” Then something weird happen; I went to my favorite coffee shop to read it. I noticed that it was taking me longer to get through the pages of a chapter. Was I tired? Not really. Did the vernacular or grammatical flow of the book all of a sudden become dense and hard to pay attention to? Nope. After about 15 minutes I put the book back in my backpack and called it a night.

Saturday, May 11, 2013, I again went to my favorite coffee shop to try and enjoy my book. It just so happens it was raining so I did not pull the book out. However, I had my iPad with me and pull it out just to update the music on it. At the same time, I notice that the coffee shop was hosting two bands who were due to perform. So, I decided to put my laptop bag in the car and keep my iPad attached to me. Well one thing led to another and I was listening to the band, looking at the woman dancing to the music (turns out it was one of the band member’s mom) what? she was attractive. Anyway,

http://kennybriscoe.com/wp-content/uploads/2011/02/lightbulb-idea.jpg

I noticed something as I listened to band. I was going through the pages faster on my iPad. The e-book had the same text size and font annotation. I mentioned this to a librarian friend of mine later that night and she said “maybe because it is easier to hold and flip pages on an iPad that I was reading the book faster. I thought about it and said “I don’t think so”.

I then thought about how I have looked at countless scholarly articles, cataloged thousands of items, and used the internet for basic overall enjoyment and entertainment

http://us.123rf.com/400wm/400/400/olgalis/olgalis0707/olgalis070700005/1179062-excited-woman-during-internet-surfing-late-at-night.jpg

…..NOT EVEN REMOTELY WHAT I WAS THINKING ABOUT. 

And yet, when I am handed important documentation via paper, it will sometimes take me days to get through it .The non-scientific conclusion I came to from this was, I can disseminate printed text digitally verses its physical or monograph counterpart. Now why did I take you lovely readers through this narrative based journey? Because I could for one. Second, I was just thinking about this and I had no one else to communicate this to.

As such, if you want a more provocative visually stunning example of something that has been printed in text and digitally manipulated to attract different user aka Digital Natives, then click on the pic below for 9 amazing book visualizations.  Enjoy your e-books people!!! Enjoy!!

9 amazing book visualizations

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oupacademic:

Is ‘Y’ a vowel or a consonant? The answer’s not as simple as you might think…

oupacademic:

Is ‘Y’ a vowel or a consonant? The answer’s not as simple as you might think…

shadyperfection:

“They presume that, if the math is not coming easy, that therefore you’ll never learn it, and I meant it literally that math is the language of the universe and it’s like any other language, especially a language that does not share the Roman alphabet. So, for example, if you wanted to study Chinese it looks completely intractable, at first.

And so, and you could ask the question, “How long does it take one to become fluent in Chinese if you are not Chinese, yourself?”

And so, it can take years and five years, almost 10 years if you never go to China. You go to China for maybe five years of intensive exposure and you’ve never done that with math. Imagine that level of exposure to math. What kind of fluency you will have at the other end of that pipeline?

So, at least give yourself the opportunity that any person learning a foreign language would give themselves, before you turn around and say you’re not good at math.”

— Neil deGrasse Tyson

The Connect: Why Musicians Should Care About METADATA

Metadata-summitBy Bill Wilson, Vice President of Digital Strategy and Business Development at NARM and digitalmusic.org.

Metadata. It’s a jargon-y word that probably turns a lot of artists off at the mere mention of it. It’s also one of the main things standing between them and a variety of…

RunJuliet: Excerpts from the Cataloging Manual

Capitalization

General

  1. Capitalize the first word of a title, and any proper nouns within. The rest of the words in the title should be lowercase.
  2. Capitalize the names of individuals and groups cited as authors or performers.
  3. If title or person’s name is capitalized in an usual but specific…