Ok, instead of the normal blog post I am going to use food prep analogies to re affirm the question to a question; why do people like e-books and others do not? I argued once that basically something that looks appealing whether it is consumed via our site, taste, or touch can be consumed by anybody. What do I mean? If I wanted to quote from Hamlet, I would not be out looking for a leather bound copy of the play. I would go on the internet and or check out a Norton Anthology to Literature. What really matters is that the content and not the presentation is there for me to read However, in business, is not always about the product as it is about the presentation.
For example, would you buy this cake from your local supermarket?
I suspect not.
However, would you buy this cake from your favorite grocery store?
I suspect that most of you would buy the later cake. However, to some, chocolate cake taste great no matter how it looks. So the former choice would work fine.
When someone is trying to sell you something is partly about how scrumptious it looks and not about the initial appearance that grabs our attentions/taste buds and keeps them coming back for more.
Here is another example:
Here we have a international delicacy that I would not eat no matter how you prepared it. I don’t care if they (somehow) put this dish in a Suit and Tie, I would not even allow this pig or cow organ to touch these lips. As such I am talking about chitterlings (chitlins or chittlins).
suppose you only had two choices of food to eat, would you rather eat chilins in this form
Or, would you consume a delicious ……hahahahaha (evil laugh) portion of these taste morsels if they were presented for your approval like this?
Again, I still know what this is. But, I would at least would allow the later to creep into my thought processes in terms of a negotiable dietary supplement.
The word Oranges stood out in my head. Life sometimes deals you Oranges and sometimes Apples; two different fruits. This leads me back to the statement about enjoying something in various forms versus others. Lately, I have been reading the book , Everything Is Perfect Your A Liar.by Kelly Oxford
Initially when I was reading the book, I was using my e-reader aka ibook app on my iPad. I got tired of waiting for it to come via Inter Library Loan or ILL. The book is literally that popular. As such, when the book finally arrived, a library staff member came up to my office and handed me sign for it slip. I was like ” yeah I have the physical book in hand to finish enjoying.” Then something weird happen; I went to my favorite coffee shop to read it. I noticed that it was taking me longer to get through the pages of a chapter. Was I tired? Not really. Did the vernacular or grammatical flow of the book all of a sudden become dense and hard to pay attention to? Nope. After about 15 minutes I put the book back in my backpack and called it a night.
Saturday, May 11, 2013, I again went to my favorite coffee shop to try and enjoy my book. It just so happens it was raining so I did not pull the book out. However, I had my iPad with me and pull it out just to update the music on it. At the same time, I notice that the coffee shop was hosting two bands who were due to perform. So, I decided to put my laptop bag in the car and keep my iPad attached to me. Well one thing led to another and I was listening to the band, looking at the woman dancing to the music (turns out it was one of the band member’s mom) what? she was attractive. Anyway,
I noticed something as I listened to band. I was going through the pages faster on my iPad. The e-book had the same text size and font annotation. I mentioned this to a librarian friend of mine later that night and she said “maybe because it is easier to hold and flip pages on an iPad that I was reading the book faster. I thought about it and said “I don’t think so”.
I then thought about how I have looked at countless scholarly articles, cataloged thousands of items, and used the internet for basic overall enjoyment and entertainment
…..NOT EVEN REMOTELY WHAT I WAS THINKING ABOUT.
And yet, when I am handed important documentation via paper, it will sometimes take me days to get through it .The non-scientific conclusion I came to from this was, I can disseminate printed text digitally verses its physical or monograph counterpart. Now why did I take you lovely readers through this narrative based journey? Because I could for one. Second, I was just thinking about this and I had no one else to communicate this to.
As such, if you want a more provocative visually stunning example of something that has been printed in text and digitally manipulated to attract different user aka Digital Natives, then click on the pic below for 9 amazing book visualizations. Enjoy your e-books people!!! Enjoy!!