It is often said that to convenience an audience to adopt and idea, one must create a Path to least resistance. In the case of QR Codes the path of least resistance seems to be what has been used to promote these strange codes: advertisement.
QR Codes or Quick Response codes are a type of matrix barcode original used by the auto industry. They have more recently been adopted for advertisement of products or consumer services to issuing proper gander in support of controversial remonstrations such the economic “Occupy Movement”. With their vast potential in terms information storage and variant size, sectors such as academia should be embracing these codes beyond display and summarized information sources. We need to get beyond the need for a smarty phone to use these devices. Non-cellular mobile devices can easily have the scanner implemented during the manufacture process. With libraries, research at universities such as Bath University Library use QR Codes posted on books to display summarized bibliographic information. UC Irvine Libraries uses QR Codes to direct users their Springer mathematics book collection. My summation is to remove the advertisement advantages of QR Codes focus on their stringent practical use.
As a result, patrons will recognize the benefits of these Codes beyond promotion.